''Finding our way back. Stitch by stitch.''

Reading time 2 minutes

Clothing has always been more than fabric. It’s how we mark belonging, identity and story. From woven cloaks and hand-dyed linens to the first wool spun by coastal communities, what we wear has always said something about who we are and where we come from.

For most of human history, our clothes were born close to home. Fibres grew in local soil. Dyes came from nearby plants. Every thread passed through familiar hands. Across the world, traditional garments carried entire landscapes within them — Māori flax weaves, Andean alpaca knits, Irish wool sweaters spun on windy coasts. These weren’t just clothes; they were living archives of place, skill and culture.

But something shifted. As fashion industrialised, clothing stopped carrying meaning and started carrying margins. Fast production replaced craft. Globalised supply chains pushed out local ones. The garments that once told stories of land and heritage now whisper only of profit and speed.

We’ve lost more than technique we’ve lost connection. The thread that once tied people to landscape has frayed under the weight of consumption. When every high street sells the same clothes, culture starts to look the same too. The rhythm of craft, slow, circular and respectful has been replaced by the churn of overproduction.

At GROWN, we want to mend that thread. Our work has always been about rebuilding the link between the maker, the material and the earth. We source natural fibres grown in harmony with the land and made within reach of the communities who wear them. As we move more of our production into the EU and hopefully Ireland, we’re not just shortening supply chains we’re restoring a sense of place to what we make.

There’s power in knowing where your clothes come from. The soil, water and the hands, they all leave something behind. A fingerprint of care that’s impossible to replicate in mass production.

When we wear with intention, we carry more than style. We carry story. The thread between us is still there, it’s just waiting to be rewoven.