“Good clothes start with healthy soil.”

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We started GROWN back in 2006 because no one was selling organic cotton tees. It seemed mad the world drowning in fast fashion, yet something as simple as a clean, chemical-free cotton tee was almost impossible to find. We wanted to change that.

From day one, we’ve believed the best clothes start with the best materials. Honest, natural and free from shortcuts. Organic cotton is where that begins. It’s grown without synthetic chemicals or pesticides, using less water and leaving the land healthier than it started. Softer on skin, stronger in wear and lighter on the planet, it’s how comfort should feel.

Most cotton feels natural but the truth behind it isn’t. Conventional cotton farming uses around 16% of the world’s insecticides and 7% of all pesticides, even though it’s grown on just 2.5% of global farmland. It takes an estimated 10,000 litres of water to make a single conventional cotton t-shirt (seed to gate), enough for one person to drink for two and a half years.

That water often comes from already stressed river systems, like the Aral Sea in Central Asia, where cotton farming drained what was once one of the world’s largest lakes. Alongside the water use, chemical runoff poisons local soil, kills biodiversity, and puts farmers at risk of chronic illness.

Organic cotton changes that. It’s grown naturally without synthetic fertilizers or pesticides and most farms depend on rainfall rather than artificial irrigation. The soil stays alive, the water stays clean, and farmers work in safer conditions. According to the Textile Exchange, organic cotton can use up to 91% less blue water and produce 46% fewer greenhouse-gas emissions than conventional cotton.

Every roll of fabric we use is certified organic from seed to stitch. No polyester blends. No greenwashing. Just pure organic cotton built to last years, not weekends.

Compare your GROWN piece against conventional cotton — see the real numbers behind your choice: carbon saved per garment, litres of water conserved, chemicals avoided. Because the smallest decision — like choosing an organic tee — can have a measurable effect on the planet.

We’re not just making clothes; we’re building a system that gives more than it takes. Organic cotton allows land to recover, supports biodiversity, and creates fairer conditions for growers. It’s proof that slowing down can actually move things forward.

And we’re not stopping there. In 2026, we’ll be expanding our range with wool, hemp, and linen — all natural fibres that carry the same slow values as organic cotton, made here in Ireland and across the EU. Each one chosen for its durability, comfort, and minimal impact.

Choosing organic cotton isn’t about perfection — it’s about progress. Every natural fibre we use, every chemical we avoid, and every litre of water we save brings us closer to balance. Thank you for choosing the cleaner way with us.

— Damian

SUGGESTED LINKS TO LEARN MORE.

Textile Exchange: Organic Cotton Market Report

WWF: The Hidden Cost of Cotton

Fashion Revolution: Why Organic Cotton Matters

Water Footprint Network: Cotton Water Use Data