Introducing

GROWN SENTINEL initiative

Rolling Slow

We create clothing purpose and functionality at its core.

Introducing

PETER CONROY

 
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Rolling Slow

It's time to reduce our impact

TIME TO SLOW DOWN

As a brand, we set out to create clothing from sustainable and recycled materials that have a lower impact on the planet. Clothing that we longed to see in the world, prioritizing the health of our planet every step of the way.

Some may perceive us as procrastinators, but we see it differently. We choose to consciously take our time, ensuring that every aspect of our brand aligns with our values.

Our motto, "Rolling Slow," serves as both a statement and a description of what GROWN represents. Nothing is rushed or done hastily; we craft clothing with purpose and functionality at its core.

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Partnerships

Supporting Irish Surfing

We are stoked to announce our recent partnership with Ireland's Surfing Association, becoming one of their official sponsors.

This collaboration celebrates the dedicated surfers who have fostered the surfing community in Ireland. We aim to provide unwavering support and contribute to the sport's development.

As part of our collaboration, we provided organic cotton team uniforms for the ISA World Surfing Games, promoting sustainability and minimizing our environmental impact.

Sea Shepherd Ireland

We are thrilled to announce our collaboration with Sea Shepherd International, where we will design products to raise awareness for their remarkable endeavors.

To reinforce our dedication, we will allocate 3% of our annual profits to support Sea Shepherd's mission. This financial contribution will empower them to continue safeguarding our oceans.

The 3% figure symbolizes the urgent need for conservation measures, as only a fraction of our ocean is currently protected.

MISFITS & WANDERERS

Our team of Misfits & Wanderers is a diverse group united by their deep adoration for the sea, comprised of surfers, academics, videographers, photographers and activists.

Together, we anchor one another and foster strong community connections. We are driven by a shared vision to champion the preservation of our beautiful planet.

Through our love and passion for the ocean, we find inspiration to create clothing that is not only aesthetically pleasing but also designed to harmonize with the marine environment.

Tofo Boardriders Club

In the middle of last winter I got a message from the Tofo Boardriders Association of Mozambique. The association’s mission is to empower a national, gender-equal, community of young surf...

GROWN FOREST

RE-WILDING IRELAND

In 2017, driven by our commitment to environmental conservation, we took a significant step towards creating a positive impact on our planet.

We purchased a plot of land in Co. Wicklow with a clear purpose in mind: to establish a native, bio-diverse broadleaf woodland that would not only contribute to carbon sequestration but also aid in saving our planet.

The following year, in 2018, we set our plan into motion by initiating our tree planting efforts on this very land. This marked the beginning of one of the most ambitious reforestation and biodiversity restoration projects ever undertaken by a brand in Ireland.

We are determined to make a lasting difference and demonstrate our unwavering commitment to a sustainable future.